For this fictitious Turtle Cove Marina, I created a brand identity for the company to follow which includes a brand guideline book that lays out logo use, colors that are acceptable to use within the branding materials, along with some merchandise that they might have.
The concept for this logo was to create the shape of the turtle by using the shape of the anchor as the body.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a08236c4-9051-4102-80b0-2812fad4085c/f80480ac-4f16-4f19-bbf8-e18988a0617b_rw_1920.png?h=1153c22060fba64f1d246f090cfda7e9)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a08236c4-9051-4102-80b0-2812fad4085c/1db76423-a18a-4f2c-9f85-98d87355858b_rw_1920.png?h=fbd0134f1dd1a1852056eae66495f5cf)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a08236c4-9051-4102-80b0-2812fad4085c/b46bdd0e-a1dd-4cb6-bb92-2f62848b084c_rw_1920.png?h=dee70b35632dcf4fdf575c81f8d2fc4a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a08236c4-9051-4102-80b0-2812fad4085c/8c2b348f-c5bc-4f85-a7ab-9d99fd33e46a_rw_1920.png?h=df95099cee30bd7cf1626dfb01937022)