Fora Da Videira was a project where we were to create a restaurant brand based on a specific vegetable and I wanted to use the name “Off The Vine” but in the Brazilian Portuguese language. For the menu, I wanted to do something unique so instead of just a paper menu, the menu would be a thin wood board that has the logo embossed on it. For this logo, I wanted to create a circle logo that complimented the shape of the tomato but to also give meaning to the name “Fora Da Videira” and have it connected to the top like a vine.
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