This brand identity was made for United Soccer League 1 Team, Central Valley Fuego Fútbol Club. Their team wanted a wanted a circular logo that represented their appreciation of their Hispanic community and also their Central Valley agricultural community as a whole.
The shape that holds the FUEGO, represents the famous Fresno sign that welcomes guests to the area. The black circular shapes is a representation of the hispanic culture and their tile work. I also used the red, green, white, and black to tie to that hispanic cultural but also included the green lines that represent the Central Valley.
